Archive for January 2014

Freelance Search Engine Optimization Services

Freelance SEO Services

We are India’s leading freelance SEO services provider with main competency in Search Engine Optimization (SEO), Internet Marketing, Search Engine Marketing (SEM) of websites. We always adopt the ETHICAL SEO optimization process/white hat technique; also follow the guidelines of Google and major search engine for SEO result.
We have a dedicated team of expert SEO professionals to serve you. We build the natural quality and theme based links as one-way or reciprocals links with our manual process. We offer complete Search Engine Optimization Package:

1. Onpage Optimization
  • a. Keywords Research & Analysis
  • b. Competitors Analysis
  • c. Meta tags & Title tags optimization
  • d. Alt tags & header tags optimization
  • e. Content optimization & tweak
  • f. Advanced XML Sitemap creation (with XSL)
  • g. Website Authentication in all webmaster tools including Google, Yahoo & MSN

2. Offpage Optimization
  • a. Theme based Link Building
  • b. Social Bookmarkings
  • c. Story & Article Posting
  • d. Directory Submissions
  • e. News letter & Press release submissions
  • f. RSS feed submissions
  • g. Blog creation

3. Social Media Optimization
  • a. Profile creation in all Social Media websites including Propeller, Digg, Twitter, Mixx etc.
  • b. Story & Articles posting and optimization in all Social Media websites.
  • c. Creating links from Social Media Websites.
  • d. Video Submissions & Optimization in major Video websites including Dropbox, YouTube, Yahoo Video, Metacafe etc..

4. Online Reputation Management
  • a. Website Reviews Submissions.
  • b. Question & Answer postings.
  • c. Business Blog Creation.

Our Services Includes:

We will be happy to AMAZE you with our work. I will really appreciate you
Please let me know your SEO services requirement at email- or Call at +91 9654-64-7969
Friday, January 31, 2014
Posted by Himanshu Swaraj

SEO Freelance Trends

freelance seo india

Seo Freelance Trends

Personally I don't see a lot of nice possibilities around Freelance Search Engine Optimization for 2014. For the Rat it will be a hard job to digg niches in the corn-bins of Web2.0. Especially those ones with a high Page Ranks and top social bookmarking scores.
From technical point we will do more AJAX and RSS (ads and images) optimization, besides everlasting optimization of CSS/XHTML for always green browsers. At last we will meet optimization for Mobiles, or at least for mobile sites.
From SEO guru's point of view in everyday Search Engine Optimization practice SEO Freelancer will meet next:
freelance seo india1. Booth of SEMANTIC SEARCH ENGINES.
That means more attention to Knols by Google, Hakia, Powerset, Twine, Freebase, AdaptiveBlue, Snap, and others.

2. Mobile videoconferencing boost.
Mobile video optimization? 3. Internet currencies warm up.
That's simply fine.

3. In order to stay competitive, brands will try to understand, identify, and respond to their users_ specific needs by employing social media tools and user-generated content (UGC).
More attention to USG sites.

4. The political activism in the blogosphere will become truly active. Is your client a politician?

5. Intimacy and usefulness will be valued more, forming affinity groups and niches.
More attention to affinity groups.

6. The companies that will not use social media tools to make the voice of their customers heard will lose in front of competition.
Achtung! Watch social media tools!

7. Personal interest will reshape the web surfing patterns, reducing the frequency of site-to-site hopping conduit, dominant so far.
Will see.

8. More mature population will join to social networks.
Can you enlarge font-size?

9. The major corporations will replace the outdated intranet systems and will build better communication with employees by making use of social media on customizable, scalable and feature-rich platforms.
SEO for intranet?

10. Mobile social media (MSM) will become a bigger player on the market, following ever growing demands.
MSM Optimization?
11. OpenID and companies like ClaimID will have a much stronger impact.
Watch your reputation!

Tags to watch:
Search Engine Optimization (SEO), Pay-Per-Click (PPC) Management, Online Reputation Management (ORM), SEM (Search Engine Marketing), Social Media Optimization (SMO), Social Bookmarking Statistics (SBS), User-Generated Content (UGC)
There are other top 2014 trends for Koreans: Korean SEO freelance services have to watch next tags, which will be ours in 2015 ;)
Search Engine Optimization (SEO), Internet-Protocol TV (IPTV), Mobile Internet or Mobile WiMax (WiBro), Organic Light-Emitting Diode TV (OLED TV), Transport Protocol Expert Group Navigation, TPEG Navigation
Anyway, SEO Freelancing in 2014 will have success.
Posted by Himanshu Swaraj

Why Search Engine Optimization (SEO)?

freelance seo expert

Why Search Engine Optimization (SEO) ?

1] Search Engines like Google, Yahoo! & Bing put together receive More than 500 millions searches everyday 24 hrs, 365 days a year. Search engine optimization (SEO) helps you bring in loads of traffic to your website and increase your sales, which otherwise you are losing to your competition.
2] It has been found that Search engine optimization (SEO) has a much better return on investment (ROI) as compared to pay-per-click (PPC) campaigns, banner advertisements, video Advertisement and others.

3] Search engine optimization (SEO) has a long-term effect that is it will usually drive traffic to a site for at least a year.

4] Its is much cheaper than normal PPC campaign. (learn more about PPC management here)

5] Web searchers know that the site didn't buy their way in. That mean some searchers skip over sponsored listings mean sponsor searches and only pay attention to organic results.

6] Search engine optimization (SEO) helps a site achieve global broad coverage. A well search engine optimized site is likely to be found by every search engine worldwide and you may get traffic from search engines you've never heard of and you would have never imagined.
Posted by Himanshu Swaraj
Tag :

New Tools And Tips In Search Engine Optimizations (SEO)

seo freelance indiaHere are Some Tips and Tools on Search Engine optimization:

freelance seo india

SEO Tips

SEO is a very specialized and a huge topic to be fully covered in such a small article but still few tips about SEO are given below , categorized in seven categories:

  1. Content Quality.
  2. Web site Structure.
  3. HTML Guidelines.
  4. Search-friendly URLs.
  5. Off Page Submissions like blogs and Forums submissions, Press release submissions, Article submissions, Directory submissions etc.
  6. Social bookmarkings and Link Buildings.
  7. Meta tags ie. Title, Keywords and Description Optimization.

A. Content Quality

Good content is the key Factor for search engine optimization (SEO) : we have to make sure of the quality of content.

While designing an application and populating content we have to think of users first and then for the search engine and also make sure that the website has good quality content because most of search engines also think like this. Some tips for the creating a quality contents are given below
1. Identify original, unique, useful words and their synonyms as keyword(s) and phrases for describing each page i.e. selected words should be concise and specific to page.

These keyword(s) / phrases can be further be used in various HTML (for SEO) tags. There are various tools including PPC management tools which are helpful in finding the right keywords for pages. For e.g.

It is advisable to use phrases to describe the page instead of just single words description and there are couple of reasons for this.
  • a. While performing searches people are now day’s searches for phrases or set of words instead of just one word.
  • b. Competition is too high for Single words
  • c. This helps in differentiating our web page or site from competitors.

B. Web site (or Web Application) Structure

1. Make sure the site confirms to the W3C standards and W3C validator tools can help in achieving standardization

2. Make sure the site hierarchy is flat and navigation is simple. Content web pages should not be more than three clicks from home page.

3. Categorize web pages – Better the structure of site, easy it is to target the market. Structure of the site always plays a key role in SEO. So before actually start building the site it advisable that one should carefully plan for the structure of site i.e. how actually the web pages would be categorized. For e.g. if you are in business of HR consultancy to different type of industries then try to create separate structure for each industry describing your offerings, specialization related to that industry and incorporate very specific keyword(s)/ phrases for the same..
4. Provide Web feeds (a.k.a. syndicated feed.) - A web feed is a document or communications channel which contains content items with web links to longer versions. It is a mechanism to share content (not visual representation) over the web. Websites or applications subscribe these feed and then render the content in required layout. Some of the widely used web feed techniques are RSS, ATOM .

a. RSS (Really Simple Syndication) – A XML based content used to publish frequently updated content like news, blogs etc. RSS allows to link not just to a page, but to subscribe to it, with notification every time that page changes so the information is updated in a automated manner. It can contain summary of content from an associated web site or the full text. For more please read RSS Wiki
b. ATOM – It is also an XML-based content and metadata syndication format used for publishing frequently updated content like news, blogs etc. Atom is developed to overcome many incompatible versions of the RSS syndication format, all of which had shortcomings, and the poor interoperability. For the list of difference in these two formats go through and Atom Wiki
There are lots of free online and downloadable RSS and ATOM generators and convertors are available for e.g. rssfeedssbumit that can be used. W3C also provides one validator tool for RSS and ATOM W3C RSS/ATOM Validator
5. Add Sitemap in your website. A Sitemap is a file (.xml, .htm, .html, .txt.) which contains structured lists of URLs for a site which allows intelligent and smooth crawling for search engines. Sitemaps are a URL inclusion protocol and complements robots.txt (a URL exclusion protocol). In addition to Standard independent ROR XML format most of the search engine support other formats like RSS, ATOM, Sitemap for e.g. Google, Yahoo and Microsoft also support sitemap protocol. It is advisable to keep numbers of link in a site map within 100, if it is not feasible then break the site map into separate pages. Brief introduction to both ROR and sitemap protocol is given below
a. ROR (Resources of a Resource) is an independent XML format for describing any object of your content in a generic fashion, so any search engine can better understand the content. Think of ROR feed as a powerful structured feed for describing all objects to the search engines: sitemap, products, services, reviews, feeds, discounts, images, events, schedule, podcasts, archives and much more. Tools like ROR Feed Generator, XML-Sitemaps , ROR Sitemap Generator makes it easy to create ROR feed. For information on ROR

b. Sitemap protocol is an XML format file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site. For more info on sitemap protocol please visit , XML-Sitemaps, sitemap pals , Google Sitemaps,

Sitemap information is typically placed in website's main directory for e.g. ROR feed is stored in ror.xml, sitemap in sitemap.xml in main directory. So it would be good if every website has ror.xml, sitemap.xml and list of search engine specific sitemap files for e.g. urllist.txt (for yahoo).
6. Robot exclusion techniques - Robot.txt is a file which permits or denies access to robots or crawlers to different areas of website. It’s a protocol that every spiders/crawlers/ bots first look for this file in the main directory of website and then based on information available in this they should proceed further. But still there may be some spiders/crawlers/bots that overlooks this file and continue as they want. For more info on robots.txt please visit :

7. Appropriate handling of HTTP Status code – Dealing rightly with HTTP status codes helps not only helps in preserving the link equity and also to avoid getting delisted from search engines

a. 404 Status code - With the age of site there are changes that some of the information pages are not available in due course of time because of many reasons say non-relevance of content or offering are no more available etc. In this case instead of displaying “404 Page Not found” error it is advisable to either redirect the request to the related page or display customized message. Following this would help in preserving the link equity.

b. 303 and 302 Status code - Avoid multiple redirection chaining. By redirection here we means when some page is requested by a user then it is redirected to a different page because of the change in URL (HTTP code 301, 302) or automatic redirection can also be done. So the idea is to avoid a scenario which involves multiple redirections for one request like Request for Page A, which is redirected to B, then redirect to C and so on and finally after a couple of redirections final page is displayed..

c. 500 Status code – It is always advisable in case of downtime or non –availability of resources or site to return HTTP “500” status code with relevant message instead in displaying “404 page or blank page” or page with full of db connection errors or unable to access resource errors it is advisable to r because of which the search engines does not index or re-index these page or site and will not delist the page or site.

C. HTML Guidelines

Developing search friendly webpages is both an art and science and it requires conscious efforts. In order to a make webpage a search friendly there are certain things that be should be done and certain things which should be avoided. In this section we will discuss both these aspects side by side but firstly we see what all things should de done.

1. Make sure that every page is a well-formed HTML or XHTML page. Some of validator tools like W3C validator tool, SEO Worker validator which are available which can be used.

2. Size of page should neither should be too small (<5k)>15K). Try to limit it to a reasonable size.

3. Make sure all key information and business pages including home page are fast loading. Try to restrict the page loading time within or around 8 sec. One of the way improving page loading time is use of optimized images

4. Try to restrict the number of links on a given page to a reasonable number (say <=100).

5. Usage of keyword(s)/Phrase in site navigation structure.

6. Title Tag – Define title tag for every single page as this is a one of most import SEO technique .Use unique, original strongest and exact keyword(s)/phrase that best describe the web page. For high page ranking, it is required to carefully choose keywords/phrases that should be a part of the page title:

7. Meta Tag Usage -Author, Description, and Keywords Meta tag should be used on every page and each of these tags has its own significance and role. The Meta description tag doesn’t help much in improving page ranking

a. Author Meta Tag –Always define this tag with name of the company that owns the site as this helps to get no #1 position in search results if it contains company's name:

b. Description Meta Tag - Use the description tag to describe the page is about. The content of this tag often appear as the text snippet below search result listing when displaying a list of links..

c. Keywords Meta tag - Keywords meta tag helps search engines to categorize webpage and site with which will user can easily and quickly find pages. Optimized usage of quality keyword(s) is advisable as some search engines puts limits on the numbers of Meta keywords.

d.The Robots META tag - It is to indicate to the visiting robots if a page can be indexed, or used to harvest more links. For this no server administrator action is required and as of now only few spiders/bots are following this.

8. Heading and Bold Tags – Usage of relevant keyword(s)/phrases in heading tag also makes a good contribution for SEO. Use of relevant keyword(s) in heading tags (H1 , h2 h3,..) is suggested and it would be good if we restrict the usage of h1 tag to one per page. Sequence of heading should as such that H2 follows h1 and so on. Similarly also try to use all the relevant keyword(s) /phrases in bold tags (, , ) at least once in a page.

9. ALT Tags – Use relevant Keyword(s)/phrases at relevant places in ALT tags, but don't over do it because it could results in dropping of page from search results or even worse banned for life. The use of this tag becomes more important when link is created for image.

10. Please make sure that keyword(s) /phrases we want to indexed should be placed be as part of Image file name and if not possible the try to use then outside of images and with in ALT tags.

11. Use identified keyword(s)/ phrase of the linked page (page to which you are linking) for your hyperlink text

12. Anchor text - Use keyword(s) /phrases as anchor text when linking page internally. This helps spiders what the linked-to page is about. Generic statements “click here" or “view this” or “See this” didn’t add any value to SEO.

D. Search-friendly URLs

SEO techniques are not just limited on what information is to be placed or where is to be place or how is to be placed but also includes how it is accessed. WebPages are accessed using URL and with every day more and more websites are coming up which also have some dynamic pages in addition to static HTML pages. As we know dynamic pages are pages which get generated based on certain parameters passed to them. It is required that we should also make these dynamic pages SEO friendly because they also contain vital information’s that should be searchable. In addition to above given guidelines we also need to make Dynamic page URL a search friendly URL. Generally spiders/bots doesn’t crawl pages which had certain characters like “?” i.e. they just don’t crawl pages which accepts query parameters but still up to certain level we can still make a search friendly URL and tips for the same are given below.

1. Uses identified keyword(s)/phrases in URL of page and filenames and replace the id with text names (keywords) in URL for e.g. URL http://www. /product/Mens_Short_brown is preferred over http://www. /productPage?id=122 even when both are pointing to same.

2. Avoid using parameters like 'sessionid' and 'id' if possible as some spiders/bots just ignore them.

3. Try to limit the number of parameters and length of URL as some spiders/bots puts certain restrictions on these.

4. Every page should be reachable from at least one static text link.

E. Off Page Submissions

Off page Submissions Includes Various Submissions like Blogs Submissions, Forums Submissions, Article submissions, Press release submissions etc.

Off pages is a very Crucial Component of Seo can be called as the left hand of SEO.

Generally these Submissions help a web site to improve the Rankings. So its very important at the SEO aspect.

F. Social bookmarkings and Link Buildings

Social Bookmarking and Link Building also helps a website to improve its Rankings. Both these Creates Back links to the website that is very crucial for the SEO and Page rank lifting.

G. Meta Tags

Metas like Title, Keywords and Description are the most Crucial Component for the website. It is one of the most important thing that the Spiders grabs. So a right Title, Keywords and Description makes the way easier for a website to be ranked.

There are different criteria for different Search engines for Meta tags. Google takes 69 to 71 Char( with space) in the Title and 160 char for the Description.

similarly other search engines have their own norms.

Posted by Himanshu Swaraj
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