Most people who start of in the freelance seo field have no idea what they are doing at all, but still tend to act like they do and end up ruining their reputation all at once..
Freelance SEOs make a ton of money every day (probably more then pros) I know I did, here are a few tips and tricks to understand Freelance SEO better.
- First of all when you hear SEO I know for a fact that you are thinking about “links” so let me tell you this right now - Keep your links relevant from and to sites - if you want to build links for your client’s site always remember to get links from sites in the same niche don’t go exchanging/buying links from the first willing webmaster you find.
- Rankings in SERPs matter, Pagerank doesn't from a content minded point of view, rankings help you earn more via targeted visitors whereas PR helps you exchange links or probably sell the site so know your priority either its one or the other if you are just starting out or if you are already in the SEO field having both could be much easier - it comes with practice.
- Make up your mind on anchors, don’t get links with like 8 different anchors then there will be absolutely no keyword density for backlinks (which is what helps you the most) if you have the same page linked from several places as different things you'll get ranked in SERPs but the lowest rankings possible so set your mind on 2 or 3 keywords and get to work.